• Publications institutionnelles 2012 – AFD


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    • Expertise

      Création, Édition, Rédaction, Web, Photographie, suivi de fabrication
    • Année

      2013
    • Client

      Agence Française de Développement
    • Catégorie

      Édition, Digital

    Le projet

    La communication financière est pour les grandes institutions un passage obligé. L’exercice du rapport annuel est également un acte d’image. Pour l’Agence Française de Développement, il est d’autant plus important que ses cibles se comptent autant au sein du secteur privé que parmi les acteurs publics.

    Début 2013, Pepper Only remporte l’appel d’offres pour la réalisation des publications de l’AFD, depuis leur conception jusqu’à l’impression  :  le rapport annuel 2012 en deux langues, une édition spéciale Outre-mer, la brochure de présentation en quatre langues et un flyer. Et pour la première fois, un mini-site interactif en flash, présentant de manière attractive l’essentiel de l’activité de l’AFD pour une majorité des pays dans le monde.

     

    Le challenge

    Concevoir un design graphique à la fois clair et original afin de mettre en valeur les points essentiels et rendre agréable l’expérience de la lecture…